Start with Truth
Start with Truth
Getting Serious - Truth as the Foundation of Change in “Black” Communities (or anywhere else for that matter).
I realize that during our sessions I say things that are difficult to embrace as I ask us to abandon long-standing behaviors.
However, these behaviors (as I explain with scientifically tested evidence) are harmful to our health and increase our risks for negative health outcomes.
Truth doesn’t care who likes it.
Truth doesn’t need consensus.
Truth does not bend to volume, power, or repetition.
Truth exists independent of human preference. It can be ignored, obscured, denied, or temporarily displaced, but it is not altered by those actions. Reality does not negotiate.
This distinction matters deeply when we talk about behavior change, whether in healthcare, community development, leadership, or personal growth.
Too often, we mistake temporary interventions for transformed reality. We celebrate surface-level change without examining whether the underlying conditions, the behaviors, incentives, beliefs, and structures, have actually shifted. When they haven’t, progress is fragile. And when the intervention fades, the original patterns return. We can not afford to continue this way.
This is not primarily a scientific problem. It is an awareness problem.
At From Culture to CUREture™, the premise is simple but uncompromising:
We cannot sustainably change outcomes without first telling the truth about conditions.
• We cannot improve health while denying lived realities.
• We cannot shift behavior while obscuring incentives.
• We cannot remodel systems while refusing to name what is broken.
We live in a time where truth is often treated as optional, something to be adjusted for comfort, convenience, or popularity. But behavior does not respond to narratives alone. It responds to alignment with reality.
People are free to live in falsehoods. Some do so knowingly. That is a choice. But conflict becomes inevitable when falsehoods are imposed on those committed to truth, because truth and untruth cannot serve as the same foundation.
They can dominate conversations. They can control messaging.
They can win short-term compliance. But, none of that produces lasting change.
Truth is the starting point of accountability.
Accountability is the pathway to behavior change.
I know that I may seem insensitive sometimes, but I am begging us to change so that we may LIVE! Behavior change is the bridge from culture to cure.
Choose Truth